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Hotel
Covell

About
Hotel Covell is a luxury boutique hotel combining high-end design with comfort.
Role
My work
I was responsible for creating content to help promote the hotel, highlight new amenities, and drive sales. The work helped Hotel Covell gain media attention in numerous magazines including Time Out, L.A. Times, and Vogue.
Content Creator
Marketer


 
Content Creation
Social media
I created concise language to help promote a new line of luxurious sheets by Parachute Home and fragrances by Le Labo. The goal was to engage Hotel Covell's followers using a casual and fun tone.
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"@Parachutehome linens making your zzz that much better"
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"We're excited to introduce our new @LeLeabofragrances amenities - the Hinoki line exclusively at Hotel Covell. Come shower with us"
Content Creation
Highlighting the rooms
I was also tasked with promoting Hotel Covell's beautifully designed rooms. For this, I used inviting language with a twist of humor.
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"Close enough to five o'clock for a glass of (wine emoji)"
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"Staycation in full progress"
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"Wishing every bed had a nook like this little number"
Promoting Press
Hard work pays off
With this post, I showcased the press Hotel Covell received in Vogue.
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